The Work.
We build lasting brand presence across Europe. Here’s what that looks like in practice.
20+
Brands
245M+
Products sold annually
10,000+
Retail doors
8,500+
Beauty Advisors trained
130+
Activations annually
Dolce & Gabbana
How do you turn an iconic fragrance into a summer experience people can actually step into?
This summer, we brought the world of Dolce&Gabbana Light Blue to life in the Netherlands as part of the Light Blue Summer Tour, travelling across 9 European cities, with a stop at Westfield Mall of the Netherlands.
The answer? Create a destination, not just a pop-up.
We transformed the space into a true Light Blue Beach Club, designed to immerse visitors in the Mediterranean world of Light Blue. With the launch of Light Blue Eau de Parfum at the heart of the experience, every detail was created to make people discover, experience and share the brand. From fragrance, make-up & skincare consultations to playful branded games, Dolce&Gabbana lemonade, samples and miniatures, there was something to discover around every corner. Visitors could even personalise their own Dolce&Gabbana tote bag with patches, turning the experience into something personal they could take home.
But brand immersion doesn’t stop at the physical experience. We extended the Light Blue world through an influencer & press event, paid partnerships with creators and a campaign video. Because the goal was never just to launch a new fragrance. It was about creating a summer destination that people could see, smell, taste, play with, personalise and remember.
A little piece of the Mediterranean, right in the Netherlands.
All brought together under one simple idea: Claim the summer with Light Blue.
Tommy Hilfiger
Tommy Hilfiger Fragrances needed a local partner for brand elevation and longlasting partnerships with key retailers. We took on distribution, retail execution, field team management, education and trade marketing. We drive sustained sell-out performance with a consistent brand visibility across the various retailer landscape.
The result: a firmly established retail presence across the Benelux, with Tommy Hilfiger Fragrances ranking among the top-performing fragrance brands at key retail partners. To activate the launch of the Summer Limited Edition, we created a street campaign during 10 days in 5 major cities. With branded spraying bracelets and linked to an eye-catching instore-display, an attractive price-off and folder visibility, this was a true 360 marketing campaign, resulting in +300% sell-out results.
A portfolio built on trust.
Your brand could be next.
Whether you’re entering a new market or looking to accelerate growth, we’d love to hear about your brand.
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