The Work.

We build lasting brand presence across Europe. Here’s what that looks like in practice.

  • The Work maken (hoofdletter W)

20+

Brands

10,000+

Retail doors

100+

Activations annually

EU

Market focus

  • Toevoegen 8500+ beauty advisors trained

  • 130+ activations annually

  • Share of shelf space KPI (#?)

Case Study — Fragrance

Dolce & Gabbana

Dolce & Gabbana is one of the world’s most recognised luxury fragrance brands. Maintaining that standard at retail — through field execution, brand activation, training and POS — requires a partner who understands both the brand world and the retail landscape.

We manage the full retail picture for Dolce & Gabbana across Benelux: from in-store execution and brand advisor training to consumer activations and retailer relationships. Premium positioning, consistently delivered.

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Case Study — Fragrance

Tommy Hilfiger

Tommy Hilfiger Fragrances needed a partner to build their presence in the Benelux market from the ground up. We took on distribution, retail execution, field team management and trade marketing — creating consistent brand visibility across key retailers and driving sustained sell-out performance.

The result: a firmly established retail presence across the Benelux, with Tommy Hilfiger Fragrances ranking among the top-performing fragrance brands at key retail partners.

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Also in our portfolio

A portfolio built on trust.

Your brand could be next.

Whether you’re entering a new market or looking to accelerate growth — we’d love to hear about your brand.

Explore a partnership →
Also in our portfolio

A portfolio built on trust.

Roos & Roos·Chopard·CR7·Pepe Jeans·Bench·Nightology·Women’s Secret·Monotheme·Laura Biagiotti·Trussardi·Lipsy·Emily in Paris·ELLE Parfums·Swiss Arabian·Lattafa