We grow beauty brands.
Distribution, retail execution and consumer reach — one partner, from warehouse to shelf to shopper.
Start the conversation →NL
Office & warehouse
EU
Main market
245M+
Products sold annually
10,000+
Active retail stores across Europe
Most brands juggle three partners for distribution, retail and marketing.
We are all three.
01
Distribute
We move your products across Europe with the infrastructure of B&S Group. Warehousing, logistics and key account management at scale.
02
Execute
Our field team brings your brand to life in-store: activations, POS, training and reporting across thousands of European retail points.
03
Grow
We connect your brand to consumers. E-commerce, marketplaces and local marketing, turning reach into lasting demand.
The brands we grow.
Proof, not promises.
Tommy Hilfiger
From market entry to leading fragrance brand in Benelux. Distribution, retail execution and trade marketing, end to end.
Read the story → Case StudyDolce & Gabbana
Premium positioning, consistently delivered across Benelux. The full retail picture, from in-store execution to POS.
Read the story →Ready to grow your brand in Europe?
One partner for distribution, retail and consumer reach. Let’s talk about what that looks like for your brand.
Grow with Signature Beauty →CTA veranderen naar “Grow With Signature Beauty →” bij elke page