Team photo — candid, energetic, full team
About Us

Built for beauty.

Backed by scale.

Signature Beauty was founded in 2020 as the dedicated beauty division of B&S Group. We combine the agility of a specialist beauty partner with the infrastructure, international reach and supply chain expertise of a global distribution group.

  • Ik zou eruit halen “a publicly listed”

  • BIJV: Signature Beauty was founded in 2020 as the dedicated beauty division of B&S Group. We combine the agility of a specialist beauty partner with the infrastructure, international reach and supply chain expertise of a global distribution group.

Our mission

We help brands win in Europe.

We help beauty and fragrance brands unlock their full potential across Europe. By combining distribution, retail excellence, consumer insight and strategic partnership, we build growth that lasts.

Working environment — team in meeting
Built on R.E.A.C.H.

Five values. No exceptions.

Reliable

We do what we say.

Eager

We move at brand speed.

Agile

We adapt before you have to ask.

Curious

We’re always looking for the next opportunity.

Human

We’re partners, not vendors.

De values staan voor R.E.A.C.H. Dit willen we naar voren laten door de eerste letters in dikgedrukt, ook de woorden iets groter maken, en de titel naar bijv:

  • R.E.A.C.H.
    Five values. One signature way of working.

    of

  • How we R.E.A.C.H.

    of

  • Built on R.E.A.C.H.

Warehouse / logistics — B&S scale
What we do

Distribution

Supported by advanced warehouse automation, we deliver beauty brands efficiently across Europe. From warehousing and logistics to retailer delivery and account management, we execute every step with precision and scale. - Highly automated fulfilment - Intelligent warhouse technology supporting fast, accurate distribution across Europe

Retail Excellence

Dedicated field teams represent your brand where purchase decisions are made. From merchandising and advisor training to retail activation, POS execution and performance reporting, we ensure a consistent brand experience across every store.

Field team in-store — retail execution
Consumer lifestyle — joyful, on-brand

B2C Consumer Proximity

Consumers shop across multiple channels. We help brands stay visible and reach consumers wherever they shop. From D2C and marketplaces to retailer platforms and digital commerce, we create connected shopping experiences that drive visibility, conversion and growth.

GLOBAL STRENGTH. LOCAL FOCUS

Powered by B&S Group.

Signature Beauty is part of B&S Group, combining the scale of an international distribution group with the focus, agility and expertise of a dedicated beauty team. Together, we provide the infrastructure, capabilities and local market knowledge to help beauty brands grow across Europe.

Europe map — B&S reach

Become a partner.

Let’s talk about what Signature Beauty can do for your brand in Europe.

Get in touch →